Tools

The parts of a Webflow site, and how they fit.

Every Webflow site is assembled from the same small set of building blocks. Learn what each one does, then follow the build process in the order that avoids rework.

01 / Building Blocks

Building Blocks

Eight pieces make up nearly every Webflow site. Define the shared ones first and everything built on top stays consistent.

Settings

Your colors, fonts, and spacing are defined once and applied across the whole site. Change a brand color in one place and it updates everywhere.

Styles

Reusable visual rules, like how a button or headline looks. Consistent styles keep the site on-brand as it grows.

Components

Reusable pieces like the navigation, footer, buttons, testimonial cards, and call-to-action sections. Edit a component once and every page using it updates.

Pages

Standard pages like Home, About, Pricing, and Contact, assembled from components.

Collections

Structured content your team adds regularly, like blog posts, case studies, team members, or events. Each has its own set of fields, such as title, image, author, and date.

Collection templates

One design for every item in a collection, so each new blog post or case study automatically gets a finished page.

Collection lists

Feeds that pull CMS content onto other pages, like "Latest Posts" on the homepage or "Related Case Studies" on a service page.

Interactions

Animations and effects, like elements fading in on scroll or menus sliding open.

02 / Build Process

Build Process

Nine steps, in order. Each step depends on the ones before it, so skipping ahead usually means redoing work.

01

Brand foundation

Set up colors, fonts, and spacing from your brand guidelines.

02

Reusable components

Build the navigation, footer, buttons, and common page sections.

03

Content structure

Define the types of content your team will publish and what fields each needs.

04

Content templates

Design the page layout for each content type.

05

Core pages

Assemble the main pages from components and content feeds.

06

Animations

Add motion and effects once layouts are final.

07

Mobile review

Adjust every page for tablet and phone screens.

08

SEO setup

Page titles, descriptions, social sharing images, and redirects from old URLs.

09

Review and launch

Publish to a private staging link for review, then go live.